It takes centuries for water to flow through Earth’s surface and finally collect in the aquirers from which we draw it. If those layers happen to be near volcanoes, the water, on its journey, accumulates precious minerals that enhance its properties. For cosmetic use, and specifically for the treatment of hair, minerals such as iron, selenium, copper, and zinc are invaluable to add shine, brilliance and pliability to any type of hair, but to colored and treated hair in particular.
Of course, not all volcanic waters have the same combination of minerals but, with the help of qualified geologists, we have identified the correct sources from various locations in the world. These waters are the basis for our Lavacqua Final Rinse.
Everyday washing with regular tap water subjects hair to impurities and chemicals that dull color and reduce pliancy. Chlorine and calcium are the worst offenders. Our water, naturally filtered on its journey through layers of volcanic soil and lava, is naturally pure. Its use as the very last rinse before styling breaks down and removes impurities and its mineral content enhances shine, brilliance and silkiness.
However, we did not stop there. Concerned with the overall health of hair and scalp we also formulated a cocktail of botanical elements, each providing specific benefits. Thyme, Coltsfoot, Yarrow, Birch bark, Horsetail, Nettle, Rosemary, Peppermint, Honey and Vinegar in the right blend manage overall scalp and hair health, promote hair strength and growth, stimulate hair follicles and naturally soften and condition hair.
This completely natural product makes a truly innovative use of ancient natural resources and provides and everyday solution to most common hair problems.