創辦人Sasha 深深愛上有機生活，在2009年回到加拿大溫哥華的老家，與母親致力尋找成分更純淨的家用和個人護理產品，經過長年尋尋覓覓亦未能找到最稱心如意的，最終啟發她把有機化妝品從新定位的概念，把時尚色調、個性包裝和完美效能結合起來。
時尚有機美唇品牌ILIA以獨特唇色亮澤配方，悅目時尚的產品設計，突破有機彩妝的框框，創造一系列色調璀璨鮮明的唇膏，將有機生活和時尚美學完美融合。
注滿高達85%有機認證的活性草本成份，滋養及活化肌膚，而且顯色度高，打破有機彩妝品必然色澤淡薄的框框。
產品成份採購自有機農夫，獲有機認證，所有產品或成份都不進行動物測試。
全線配方不含麩質或乳製品，減少致敏機會。
ILIA Beauty is a new, contemporary line of natural and organic lip products that combine superior color performance & nourishing organics.
Our skin is our largest organ, and can absorb just about anything we put to its surface. ILIA is formulated with this in mind, and dedicated to creating the purest products possible. The ethical-sustainable approach embodied in each piece is filled with certified organic bio-active botanicals that nourish and rejuvenate the skin. A combination of on trend pigments and super nourishing elements has set ILIA apart from the conventions of organic beauty.